The modern shopper journey is fueled by user-generated content (UGC). And today, more than ever, it is detrimental if your brand doesn't have a strong UGC strategy in place. Shoppers have come to expect recent reviews, high-quality customer product photos, and a large quantity of both at each stage of the decision-making process. Don't lose out on business because you're lacking UGC. We dig into how UGC impacts the buyer journey, how it empowers your customers to purchase, and how you can keep UGC fresh and high-quality on your site by tapping into the Influenster community. Influenster is the largest community of everyday consumers and brand advocates ready to engage with your products.