How to balance personalization and data privacy on social media
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Ilia Markov Ilia Markov
Posted Sep 2, 2021 10 min read
How to balance personalization and data privacy on social media

Digital marketers are facing a conundrum. They are expected to offer more personalized and improved experiences to customers while using as little personal data as possible.  Over the last few years, research by Salesforce and others points to personalization being key to improved customer experience and conversion rates. Yet, at the same time, Gartner also..

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