Associated with
Barb Cronin
Posted Oct 13, 2023
•
6 min read
Omnichannel Marketing Analytics: Get the Full Picture
Omnichannel marketing and communications are essential if you want to stay competitive today. Gone are the days of communicating with your customers on just one or two platforms. Today's buyer's journey encompasses far more touchpoints than ever, with an average of eight touchpoints before a conversion occurs.
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