Associated with
Jaclyn Schiff
Posted May 8, 2024
•
7 min read
We Flipped the Script on Our B2B Case Study Process. Here's What We Learned
Case studies can help accelerate decision-making in the buying process - they're an integral part of any B2B marketing strategy. The best part is, so long as you have a few happy customers and are able to commit to a bit of preparation, they're not that hard to put together.
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