Today, both B2B and B2C companies benefit from using mobile websites and/or setting up their current websites to be mobile-friendly. While both B2B and B2C businesses use blogs and other social media sites, as well as eNewsletters and online articles, B2C marketers (even more than their B2B counterparts) are finding mobile content distribution through mobile apps to be particularly beneficial. There are several points to remember when considering the fact that mobile marketing strategies are a must for your B2C business: