Consumers demand a digital experience where each touchpoint is personalized for them. Creative shouldn't just look great, but also speak to the individual. Marketing teams cannot always deliver on that strategic demand. From cart abandonment to delivering onsite conversions, it feels like you need more. It might be easy to assume that a larger team is needed to stay ahead of the curve and meet your goals. But it doesn't have to be that way. It is possible to easily create hyper-personalized connected experiences without the need to ask for more headcount.