When does CX personalization become creepy?
When does CX personalization become creepy?

In its 2017 Predictions, Forrester predicts that "CEOs will exit at least 30% of their CMOs for not mustering the blended skill set needed to drive digital business transformation, design exceptional personalized experiences, and propel growth." So how can CX professionals strike a balance and provide a personalized experience without crossing the line into creepy?

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