Marketers, take a deep breath and channel your inner da Vinci, Michelangelo or Botticelli: The ABM & Content Renaissance is upon us. According to the "2024 Demand Generation Benchmark Survey," 57% of respondents plan to allocate more budget to ABM initiatives throughout the year, while 54% pointed to content marketing investments. For reference, just 46% pointed to ABM and 43% to content in 2023. This strategic rebirth is primarily fueled by one key factor - content overload.