ERP and CRM – Benefits of Integration
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ERP and CRM – Benefits of Integration

This summary outlines the distinctions between Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems, emphasizing their unique roles in business operations. While CRM focuses on managing customer relationships through marketing, sales, and customer service, ERP handles finances, human resources, and overall operations. The integration of ERP and CRM is highlighted as a cost-saving measure, offering easy access to customer information throughout the sales cycle.

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