Biz New Orleans is a local publisher that produces original New Orleans
business, politics, and entertainment news. They were looking for a way
to engage their readers more frequently and increase revenue from
advertisers. In other words, as a premier publisher they wanted a way to include intelligently aggregated local, regional, and
national articles. They also wanted to find another way
to drive traffic to their site in order to continue to attract
local on-site advertisers and maintain their reputation as a
leading local news website in the city.