Vanessa knew she needed to use a customer relationship management (CRM) system to drive growth and better support her clients. She tried many, but none of them were intuitive, and adoption rates were very low. Plus, other CRMs nickel and dimed her for additional services. Moreover, because they were not all-in-one CRMs with complete sales, marketing, and support automation, she and her clients had to purchase additional solutions to accomplish those functions. This meant spending more money, having data in separate databases, and constantly switching between apps throughout the day to get the job done.