AI's Impact on Sales Strategy [Episode 1162]
Associated with
Howard Brown Howard Brown
Alastair Woolcock Alastair Woolcock
Posted Mar 21, 2024 21 min read
AI's Impact on Sales Strategy [Episode 1162]

In this episode, Alastair Woolcock and Howard engage in a thought-provoking conversation about the impact of generative AI on sales strategies, highlighting findings from Gartner Peer Community research. They explore the challenges faced by sales leaders, including market competition, budget limitations, and the need for organizational alignment. The discussion delves into how generative AI can address these challenges by empowering sales teams with better research capabilities, enabling them to understand market competition more effectively, and providing continuous training and support to improve their skills. The episode concludes with a reminder to focus on helping sales reps deliver value to customers in the moment, as these interactions are crucial for success in today's sales landscape.