Integrate Case Study Integrate Uses Full Circle Insights to Defend Marketing Spend
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Integrate Case Study Integrate Uses Full Circle Insights to Defend Marketing Spend
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Marketing and sales weren't aligned and didn't have enforceable SLAs. Marketing wasn't collaborating with the finance group to establish revenue responsibilities and set goal metrics. Marketing was unable to attribute opportunities to campaigns, track leads from response to revenue, or calculate ROI. Duplicate records inflated numbers and made attribution impossible.

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