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Posted Mar 29, 2016
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2 min read
SteelHouse Uses Sigstr to Deliver a Consistent Marketing Message - Terminus Site
In 2010, SteelHouse set out to change the eCommerce marketing space because they saw the obvious flaws in online advertising: channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance.The article dives deep into this.
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