For independent creators today, there are more options than ever to turn a passion into an income stream. Makers and creatives of all kinds-from streamers, to artists, to DIYers-can open up an online store, advertise, and develop a personal brand all on their own. And in recent years this creator economy has ballooned. Over half of Gen Z express interest in becoming influencers, and kids would much rather be YouTubers than astronauts.

But the creator economy is not exempt from the pitfalls of capitalism: wealth is pooling at the top and only a fortunate few are currently able to make their creations their career. This means there's potential for an emerging middle class of independent creators.

But what would need to happen to make that a reality and how does our perception of creative work play into its value?