Associated with
Bobby Tichy
Cole Fisher
Posted Feb 4, 2022
•
31 min read
Cognitive Marketing Series: Heuristics and Biases Part 1
In the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problems that arise when relying on other decision-making shortcuts.
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