Cognitive Marketing Series: Heuristics and Biases Part 1
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Posted Feb 4, 2022 31 min read
Cognitive Marketing Series: Heuristics and Biases Part 1
Lev Claimed Lev

In the first episode of a miniseries on heuristics and biases, Bobby and Cole frame what heuristics and biases are and why marketers should care, as well as discuss some of the potential problems that arise when relying on other decision-making shortcuts.

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