Our quarterly list of the top 25 fastest-growing direct-to-consumer (D2C) brands just broke a record. In Q3 (July – Sept. 2021), one-third of brands fell into just one category, showing the strongest consumer demand for a specific product type, ever – and it's a healthy one.

One-third of winning brands are classified as Health & Wellness while remaining brands in other sectors, like Food & Beverage, also reflect healthy themes.

Read on as we use Similarweb Digital Research Intelligence to analyze the consumer behavior fueling the growth of health-focused brands in Q3, so that you can adopt their successful strategies to win next quarter.