Are you trying to achieve a measurable return on your email marketing investment, grow and retain your email subscribers, and remain compliant with the ever-changing email regulations? Email marketing is complex. In this video, we're going to show you the solution to these challenges so you can start reaching your audience effectively and hitting your business goals through email, and we're going to do so by getting advice from HubSpot Academy's free Email Marketing Certification.

The solution to overcoming these common challenges - making sure you're hitting your email goals, email deliverability, and staying compliant, is having an effective email marketing strategy. No matter the size of your company, you need to have a clearly defined strategy in place to reach your goals. Experts agree that in order to build an effective email marketing strategy and have your emails be seen, you have to adhere to these three pillars:

1. Segmentation
2. Power of personalization
3. Impact of data-driven analysis