It's Day 2 of our email marketing Back to Basics series and today's episode is all about a secret trick for increasing first-time orders with 1 email. Because if you offer a welcome discount on your store, you probably see ~15% redemption rate on your coupon code. But what if you could set up an automated email 1 time to increase your redemption rate to more than 30%? It'd be a no-brainer, wouldn't it? Well, here's the secret to making it happen.