How Music Venues and Concert Promoters Can Pivot to Drive-Ins, Streaming, and Other Formats
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Rudi Greenberg Rudi Greenberg
Posted Aug 19, 2020 8 min read
How Music Venues and Concert Promoters Can Pivot to Drive-Ins, Streaming, and Other Formats

As music venues across the country temporarily shuttered in March, Vito Rinaldo, an avid live music goer and retired teacher, wanted to do something to keep the music going - and get artists paid. As the New Yorker watched free livestreams beamed from musicians' homes on Facebook and YouTube, he felt an element was missing: the interaction between the audience and the performer.  In May, Rinaldo launched TOF Productions with an entirely virtual music venue dubbed the Tree. (The venue's name was loosely inspired by a lyric by the legendary folk singer/songwriter John Prine, who died in April from COVID-19

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