If you sell products online, you most likely use product data feeds to drive customer acquisition-for everything from pay-per-click campaigns and comparison shopping to affiliate programs and online marketplaces. Data feeds are a cornerstone of many online marketing programs and optimizing them is a key way to drive visibility, return on ad spend, and conversions.

Our new partner, GoDataFeed, is one of the industry's leading product feed performance platforms, trusted by thousands of retailers, including Pier One, Wine.com, RiteAid.com, Hammacher Schlemmer, and more. GoDataFeed's service is easy to use-made even easier now with the launch of GodataFeed's pre-built Oracle Commerce Cloud integration available in our Cloud Marketplace.

In the latest in our Get to Know series, GoDataFeed tells us the common mistakes merchants make with their data feeds, tips for using data feeds internationally, and new features and trends. Read on to get the insights!