How Sold-Out Crowds Drive Global Demand for the 3% Conference
Associated with
Kat Gordon Kat Gordon
7 min read
How Sold-Out Crowds Drive Global Demand for the 3% Conference

Women control the majority of consumer spending in the United States - with estimates ranging from $5 trillion to $15 trillion annually. But women in the advertising industry have long struggled to find a seat at the table. Kat Gordon, a creative director responsible for the integrity of major brands, wanted to know why.