In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling.
He talks about:
--> The biggest struggle companies have in connecting their stories with their audience
--> What makes for an engaging story?
--> What are the factors that go into differentiation?
--> Building a core messaging document for organizations
--> Who is the messaging and story intended towards? Users or buyers?
--> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more...