Pam Dierks of Dierks Farms has moved past putting their grassfed beef in the grocery store - instead it's shipped direct to customers. This idea was a major innovation for Dierks Farms, and this year they won our Small Business ICON award.

Pam chats with Clate and Scott about moving to a subscription model, marketing directly to a consumer instead of through the commodities market, and how automation has enabled her to help pass down the farm to her sons.