We're back with some more tips and tricks to help your brand optimize your declared data strategy.

This week we're talking about all things personalization, since it's no secret that personalization has been a priority for brands across all industries especially in recent years.

Yet the days of personalizing a consumer's name within an email, or sending emails with relevant subject lines based on a few discrete data points will no longer cut it.

We've now entered an entirely new era that's redefining what personalization actually looks like. As technology improves and digital selling soars, these simple 'personalization' strategies are now a thing of the past.

Consumers want more and expect more from brands at every stage of the customer journey. And for good reason.