Quora is a question answer site that I believe is under utilized by marketers and brands as a part of their marketing mix. It's a channel that can help brands stand out and attract people that are looking for answers to questions that are relevant to their buyer persona.

A lot of people think that Quora is a dead marketing channel. From my perspective -- they couldn't be more wrong. Quora is alive and well...

But don't take my opinion on it. Let's look at the data:

1) In 2019, Quora stated that 300 million people visit their site every single month.
2) 83 million people follow questions related to Tech
3) 35% of Americans use Quora
4) 54% of Quora users report a household income greater than $100,000