A/B testing in email marketing is crucial for your campaign's success. It will influence email open rates and click-through rates as well.

By starting an A/B testing campaign, you can be sure all elements of that campaign resonate with your audience.

Nothing is too small to split-test. From the placement of your CTA button to which time to send an email, it's all worth it. Some elements of your campaign will have to be tested regularly and others just once or twice.

Knowing your audience allows you to create stellar, winning campaigns. A/B testing ensures all parts of your campaign are tailored to their interests and pain points, winning you loyal, buying customers.

The great thing is you don't need to do everything manually. For small businesses, EngageBay is an excellent option. It lets you A/B test your email campaigns by letting you create a variant and then test it against your main campaign. You can choose the winner, and voila: your open rates go through the roof!