B2B sales should be renamed. Here is why: it is no longer about just selling a product or service, but rather about solving your customers' problem. Sales reps must spend more time uncovering and addressing unmet needs that their customers might not even realize exist. And this requires time and focus. However, in reality, much of a sales rep's time is consumed by repetitive administrative tasks-prospecting, lead qualification, follow-ups, data entry, and reporting.