Using personalization to enhance the content and increase likelihood of conversion.What, when, and how will trigger their interest to read, return, and buy? It's not an easy task, but one ripe with opportunity - multiple sources reveal that about 40% of abandonment emails are opened, with about 50% of those being clicked.Regardless of the platform, a majority of cart abandonment automations are triggered the same way. The difference is in the level of personalization that you can add to the emails... and it's that added "little bit extra" that will often mean the difference between being ignored among a mass of other emails, or being engaged with.