Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she'd die on.

You'll also hear Katie's spicy take on why the best copy isn't written, it's found.

And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam's machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out.