If you're a sales leader, you know how important it is to keep your team moving forward, even in challenging times. If a sales team isn't actively improving, it will stagnate and performance will inevitably suffer. To keep that consistent level of momentum, it's vital that sales teams have clearly defined sales objectives.

The right objectives help each person on the team to focus their efforts and make a real difference to their organizations. Still, many sales leaders aren't sure how to go about setting sales objectives. This guide will explain exactly what sales objectives are, why they're so important, and how to set objectives that get results.