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CMO Convo | Time to re-learn the lessons from the last recession? | Fleur Sohtz
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Will Whitham Will Whitham
Fleur Sohtz Fleur Sohtz
Posted Nov 2, 2022 • 3 min read
CMO Convo | Time to re-learn the lessons from the last recession? | Fleur Sohtz
CMO Alliance CMO Alliance
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Is it the right call to cut marketing budgets when recessions loom? According to Fleur Sohtz, CMO of Analytic Partners, the data and evidence from the Great Recession of '08 says something different...

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