Gaining Account Context for Lead Engagement and Measurement
12 min read
Gaining Account Context for Lead Engagement and Measurement
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In this presentation we examine the keys to proactively engaging accounts and maximizing account performance by connecting individual leads to accounts in your tech stack and processes.
This on-demand webinar provides use case examples of:
Lead-to-account matching in Salesforce;
Data and process enhancements to align sales and marketing; and
Performance reporting with account context.
Presentation by Bryant Lau, Senior Digital Marketing Manager with Highspot, and Feng Hong, Product Marketing Manager with Full Circle Insights.

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