Case Study: Will a Longer Meta Description Increase CTR?
Associated with
Brodie Clark Brodie Clark
9 min read
Case Study: Will a Longer Meta Description Increase CTR?

Should we or shouldn't we update our Meta Descriptions? This seems to be the question on the minds of the whole SEO industry right now. Every good SEO has good intentions for their clients. And we only want to make changes when we know that there's going to be a measurable impact. Although there is one Google update that many are still unsure of the best way forward.