Love it or hate it, there's no denying the fact that ABC's hit show The Bachelor has America hooked. Watching the drama that comes from twenty-something women competing for a future husband is mostly entertainment. But if you're one of the show's six million avid viewers, you may discover a few takeaways amidst all of the theatrics. While we wouldn't recommend taking love advice from the show, there are a few lessons to be learned from the way in which America's bachelors approach their love life-especially for marketers.

If you think about it, influencer marketing is a lot like dating. People tend to be immediately attracted to someone by their physical appearance (or social clout), but two people's ability to connect on an emotional level is what makes all the difference. In a similar way, an influencer's appeal may be based on their high follower count or how visually pleasing their content is. However, your brand's connection, communications, and ability to work with an influencer toward a common goal is what will ultimately determine if your campaign is a success.

So, why not look to the men and women of The Bachelor, who have (arguably) mastered the art of dating in order to gather some valuable lessons? In honor of the finale of the show's 24th (no spoilers) season, here are six lessons from The Bachelor that can be applied to your influencer marketing strategy.