Objectives & Key Results (OKRs) help align and motivate teams and individuals to reach personal and professional goals. But for this popular goal-setting framework to be effective, OKRs must be well crafted.

Poorly-written OKRs can do more harm than good by being too vague, not measurable, or focused on the wrong things. To move your business forward, employees need to be inspired, challenged, and motivated to do their best work with powerful, meaningful goals.

So, what makes an OKR great? In this article, we'll break down the framework for writing impactful objectives and key results and share some OKR examples you can use as a guide when crafting your own.