Email open rates aren't amazing. We all know that.

Especially when it comes to cold emails or reaching someone for the first time.

But all of that is about to change.

Gmail recently released native, mail-based ads directly into AdWords after beta testing them for a few years.

Now you can deliver display-network-style ads directly into a user's Gmail inbox.

It allows businesses to interact and engage with users like we've never seen before.

When you want to reach someone that you normally can't, these ads are a perfect way to do it.

They stand out from typical emails in an inbox, so if your prospect isn't responding, these ads are a great way to drive engagement.