In this episode of Enterprise Sales Development podcast, we speak with Harry Spaight, a keynote speaker, coach and author of "Selling with Dignity: Your Formula for Life-Changing Sales Results." Harry talks about his book and the inspiration behind it. He talks about issues that are important in the sales space and why it's important to understand the buyer and view the "gatekeepers" along the way as human. He also discusses why you should use dignity, respect and humility in your sales approach.
WHAT YOU'LL LEARN
His book, "Selling with Dignity: Your Formula for Life-Changing Sales Results," and what inspired him to write it
Why he's the anti-salesperson who made a living in sales
Why you should lead with service and understand the buyer
How to use humility in your sales approach