Marketers face a challenging landscape in 2024, needing to navigate unpredictable customer behaviors and rising costs amid technological shifts. To adapt, they must rethink strategies. Traditional out-of-home (OOH) advertising falls short in this evolving space. Enter OOH 2.0: a modern, measurable, and more engaging approach. OneScreen.ai introduces a content series, aiming to showcase OOH 2.0's potential in addressing past OOH limitations, aligning with customer preferences, and delivering tangible outcomes for businesses. The goal is to empower marketers with efficient, data-driven strategies and tools.