Prospect vs. Lead: Does the Distinction Matter?
4 min read
Prospect vs. Lead: Does the Distinction Matter?

In sales, there are a lot of titles and labels that get thrown around. For example, the terms "prospect" and "lead" are often used interchangeably, even though they are not the same. So what's the difference between a prospect and a lead, and does it matter? Take a look at what the difference is, as well as how those labels should affect your sales team.

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