Jer Tippets, Digital Analytics Architect, LDS Church has worked with Tealium across two companies, one an e-commerce company and the other, a non-profit. He is impressed with Tealium's is flexibility to meet the diverse needs of both organizations.

In this interview, Jer shares how the LDS Church utilizes the Tealium Customer Data Hub (Tealium iQ Tag Management, AudienceStream, and DataAccess) to create a single view of their customers and deliver real-time, relevant experiences.