Something as simple as adding in sprigs of evergreen trees or wrapped presents can help your homepage and product pages stand out and mimic the in-person shopping experience. So as you're planning for BFCM and beyond, think about taking updated photos to help your audience envision what it's like to smell, see, taste, and touch your products in person. Because the better they can imagine using your products in their daily lives, the more likely they are to make a purchase.