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The State of B2B Buyer Preferences in 2024: The Great Content Marketing Disconnect
Posted Feb 12, 2024 • 9 min read
The State of B2B Buyer Preferences in 2024: The Great Content Marketing Disconnect
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This benchmark study surveyed hundreds of B2B marketers and B2B buyers. It identified a disconnect between what marketers are producing, and what buyers value most.

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