Video increases conversion rates keep visitors on your page longer and is a more personable way to share a message and connect with prospects. Not only do customers prefer to see videos from companies, but a video has been proven to increase conversions by up to 80 percent. The key is to create an effective video that doesn't distract visitors from your ultimate goal: the call-to-action. In this video, we'll show you how to create a video landing page that does just that.