How to Build, Engage, and Monetize an Owned Audience
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How to Build, Engage, and Monetize an Owned Audience

Every company is becoming a media company. Changing consumer behavior around emerging content formats, data privacy laws, and our relationship with social media is creating a renewed focus on owned media -- a powerful strategy for building authentic relationships between brand and audience. Owned media, however, is more than just a new buzzword, but the most efficient strategy to building sustainable revenue.