The current economic challenges make it difficult for many organizations to pursue new business opportunities, but wholesale distributors face a unique hurdle-one that can amount to millions of dollars left on the table each year.

Simply put, a wholesale distributor's new business programs are often extremely complex due to various objectives, terms, and thresholds, and it's common for a distributor to have hundreds of trade programs in place across its supplier base. This makes accounting for the programs in financial systems, as well as matching sales accurately against the program terms, difficult at best.