Staying on top of social media for any business is a huge job, and it's a job that entails a lot more work than most people realize. Social media teams often are left last in regards to allocating the marketing budget for the year, which often means they don't have the resources to do their job effectively. (It is all too common for the "social media team" to be a team of one.) With that in mind, it really comes as no surprise that sometimes it can be difficult for teams to keep up with the never-ending demands of managing