The HubSpot SEO tool takes the grunt work out of topic research, helping you build out your content strategy. Watch this tutorial to learn how to get started, link your content, and put this powerful tool to work.

Inside the HubSpot SEO tool you are able to research topic keywords, connect your research, and link your pages together in one easy-to-navigate cluster.

In this video we cover:

- What the HubSpot SEO tool was built for
- What is pillar/cluster content
- How to get to the SEO tool inside the HubSpot interface
- Features of the HubSpot SEO tool, including topic and keyword research, setting up pillar pages and linking cluster content
- How to view the performance of your content inside of the HubSpot SEO tool
- How to plan your content using the SEO tool