Associated with
Chris Nixon
Posted Jun 13, 2019
•
4 min read
Attribution Meets Machine Learning: What You Need To Know
There's a new way of looking at attribution, and it's a vital piece to understanding your sales and marketing ROI. It's known as "Chain-Based Attribution" (CBA). While you may have never heard of it yet, you'll want to now.
More
Ways to Read:
🧃
Juice It
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
CaliberMind
Podcast Episode
Podcast Episode
Podcast Episode
Explore more in
Lead-to-Account Matching and Routing
Podcast Episode
Podcast Episode
Featured by ActiveCampaign
