If creativity is not bigness, what is it? What does it take to create someone's favorite work? How is the asterisk the tiniest storytelling tool?
Jay Acunzo writes Playing Favorites-a weekly newsletter to help people create stuff that matters-and answers these questions on this episode. 
We also unpacked a lot from creativity equations and crap pedestals to cliffhangers and storytelling techniques. 
On Jay's content spectrum of transactional to transformational, this is 100% transformational. Dig in :)
To never miss out on The Newsletter Nerd Show, consider subscribing on your favorite podcast player and on https://thenewsletternerdshow.substack.com/

Time Stamp

0.43 - Creativity is not bigness
1.31 - If creativity had an equation
3.41 - Crap pedestals and the legend of the creative genius
9.15 - Creativity is a mess
11.20 - Mr.Schread, constraints, and creativity
16.50 - What it takes to become someone's favorite
18.05 - Building blocks to creating work that matters
21.07 - Transactional vs Transformational work
25.15 - Matching delivery with promised value
26.20 - Shoutout to the incredible Ann Handley
27.25 - Vetting ideas for the newsletter
28.30 - Why "think outside the box" is incomplete
29.30 - What to do when you're frustrated with something
30.48 - Where Playing Favorites fits in Jay's journey
31.59 - First edition of the newsletter
34.28 - An ode to the asterisk
36.18 - Using tension in storytelling
37.09 - Open loops in stories
38.34 - Cliffhangers vs clickbaits
42.15 - What not to chase in the newsletter world
43.51 - The world needs compasses not maps
45.48 - Reading Room
53.54 - Have You Ever?